As a product manager working in the poultry industry (and specifically in the aviary sector), it's essential to stay up-to-date with hen welfare regulations. This is vital to help poultry farmers pivot their operations to meet standards, be compliant, and stay competitive in the market. Right now, there are two trends happening across the aviary market. As a result of tightening regulations and increased consumer demands around animal welfare. In this blog, we highlight these trends and share how they’re affecting the aviary market.
The shift from cage to aviary systems for laying hens is growing worldwide. Although aviary systems are designed to stimulate and improve hen wellbeing, they also come with challenges within the system. Since the birds have more freedom to move, the risk of more floor eggs and feather pecking increases.
As part of the sector-wide shift towards greater concern for hen welfare, there has been a new focus on reducing the regular use of antibiotics. Curbing reliance on antibiotics is something that product managers can directly help with, by building and fitting out systems that foster healthy behavior within the birds and promote natural immunity and good health. It’s about creating optimal conditions for healthy birds.
Putting hen welfare first is a key trend within the aviary market, but it’s not the only one. Our experts have written a trend report to help you understand which developments are affecting the market. It will help you to tap into these trends to benefit your business and operations.